Coldwell Banker Residential Brokerage has announced its partnership with the Breeders’ Cup as a corporate sponsor and host of various events from Monday, Oct. 30 through the final race Saturday, Nov. 4, at the Del Mar Racetrack. The partnership is expected to continue into the 2019 or 2020 Breeders’ Cup in San Diego. Thirty-three years and 306 Champions later, the Breeders’ Cup has charged to the front of the worldwide racing stage and transcended the sport itself. Held at Santa Anita Park in Arcadia, Calif. last year, this will be the first time the Breeders’ Cup is held in San Diego County. The two main racing events will be Friday, Nov. 3, and Saturday, Nov. 4.
“The Breeders’ Cup, like Coldwell Banker Global Luxury, is known as the epitome of luxury around the world, and we are so happy to partner with them on our home turf of San Diego,” said Jamie Duran, president of Coldwell Banker Residential Brokerage’s Orange County, Riverside County and San Diego Companies. “We are excited to be part of this amazing event and play host to the experience of both international and local travelers. There is so much San Diego has to offer, and we are ready to point them in the right direction.”
At last year’s Breeders’ Cup, more than $6 million was raised in admission alone with approximately 72,000 people in attendance. This year, that amount more than doubled with more than $15 million dollars raised in admission alone with 37,500 spots sold. The event is expected to have an approximately $60 million impact on the San Diego County economy by its completion. Approximately 70 percent of the attendees will be international travelers.
“Coldwell Banker Global Luxury and Breeders’ Cup are synonymous with being best in class in their respective industries,” said Martin Correia, a luxury property specialist affiliated with the La Jolla office of Coldwell Banker Residential Brokerage. “We are honored to be a part of such an experience.”
During the week, Coldwell Banker Residential Brokerage affiliate agents will be present at the Breeders’ Cup Hospitality Lounges in participating hotels, offering event details, answering inquiries and arranging tours of luxury homes currently on the market.
Various public events including the Best at the Barn, a food tasting event Thursday, Nov. 2, and the main Breeders’ Cup events, will be heavily attended by Coldwell Banker Residential Brokerage affiliate agents. The brokerage also will host a Friday night event in Del Mar where a new Aston Martin convertible that has never been shown in the U.S. will be unveiled and guests will enjoy food provided by Chef Brian Malarkey. Coldwell Banker Residential Brokerage will also have a presence at various other private events including the Taste of the World event at the Birch Aquarium where guests will try cuisine by various chefs invited by Chef Bobby Flay, the Jocktail event where jockeys will make cocktails, as well as the private jockeys and owners breakfasts throughout the week made by Chef Bobby Flay. Coldwell Banker Residential Brokerage also sponsored a hole at the golf tournament being hosted at Rancho Santa Fe Golf Club.