Who says you can’t teach an old home new tricks? Coldwell Banker recently unveiled the results of a survey it conducted with Parks Associates, which found that 44 percent of people who want a move-in ready home said smart home technology should already be installed. Another 57 percent would consider an older home “updated” if it had smart home technology.
No one can deny that smart home tech is permeating the market and becoming more mainstream. “We have entered a realm where home buyers are demanding smart homes. This is a shift from the previous thinking about what constitutes a move-in ready home. It’s a defining moment for real estate,” said Sean Blakenship, chief marketing officer for Coldwell Banker Real Estate LLC.
Smart homes are getting popular among just about every age group. If given a choice between two homes where one was smart and the other was not, more than half of survey respondents would opt for the smart home. And it’s not just Millennials who want a smart home (although 61 percent would choose the smart home). 52 percent of Gen Xers and 50 percent of boomers also agreed.
Not in the market for a new home? You can still outfit your house to include some of the hottest smart home gizmos and gadgets. Check out some tips on getting startedfrom our Coldwell Banker agents, and learn more about the tech making waves this summer.
To learn more about the survey, visit our data sheet online.