My Beverly Hills: “Rich Kids” Roxy Sowlaty

Photo Courtesy of Emily Kennecht

Photo Courtesy of Emily Kennecht

There is no more famous zip code than 90210. The fi ve-digit combination instantly conjures up gilded images of palm tree-lined boulevards, luxury mansions, chic art galleries and wealthy, attractive people enjoying everything from champagne brunches to world-class shopping on Rodeo Drive. Roxy Sowlaty, a Beverly Hills-based interior designer and star of E!’s “Rich Kids of Beverly Hills,” represents the next generation of Beverly Hills: young, rich, beautiful, stylish and fi ercely entrepreneurial. No doubt, the 20-something Beverly Hills native fi nds plenty of cultural stimulation in and around the city to keep her mind moving and creativity fl owing. “I can’t say enough wonderful things about this city. Not only is it so beautiful, eternally 75 degrees and full of opportunity, but it is also extremely inspiring, as it is a city built on the creativity of the entertainment and art worlds.” 

We caught up with Sowlaty and asked her to share some of her favorite local haute spots for everything from luxe home furnishings to pieces for the garden.


“My go-to place for rugs! They have a huge selection of styles and price ranges that can make any client/shopper happy. The owner is a doll and so easygoing. Buying a rug can be difficult, and it takes time to know if a rug works or not. The owner, Sasha, is so kind, he allows clients to use the rug for a week to test it out to make sure it’s the right purchase, and I appreciate that tremendously!”

629 N. La Cienega Blvd., West Hollywood, CA 90069


“I love going to Liz’s to get inspired or to buy cool hardware when redoing kitchens, baths or an old furniture piece. She has the best selection of new hardware and the most vast selection of vintage gems. It’s my heaven!”

453 S. La Brea Ave., Los Angeles, CA 90036


“Twentieth is the coolest store in Los Angeles. Their curated selection of furniture, art and sculpturesww is like none other. They have the most beautiful, edgy pieces. This place is defi nitely somewhere you need a dream budget for, but it is my favorite place to walk in and get inspired.”

7470 Beverly Blvd., Los Angeles, CA 90036


“This place is a secret magical garden. It is fl oral heaven. I love going to Rolling Greens to make arrangements for clients and to pick up great accessories!”

7505 Beverly Blvd., Los Angeles, CA 90036


“I am defi nitely a Lucite lover, and AVF Home makes Lucite dreams come true! They have Lucite trays, ashtrays, tables and anything else imaginable in every color of Lucite. It is a go-to stop whenever accessorizing any space I’m working on. I am a huge fan of their decorative ashtrays!”

300 N. Robertson Blvd., West Hollywood, CA 90048


“This furniture store is a gem. They have the most amazing brass, marble and upholstery. They are becoming my go-to for most of my projects these days!”

319 S. Robertson Blvd., Los Angeles, CA 90048


“This is my favorite café for a quick lunch in between clients and furniture shopping.”

8684 Melrose Ave., West Hollywood, CA 90048


“My favorite Italian restaurant for dinner!”

8897 Beverly Blvd., Los Angeles, CA 90048